Monthly Archives: August 2019

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Television industry advertising itself on television to advertising industry

Chief executives (left to right) Nine’s Hugh Marks, Ten’s Paul Anderson, ThinkTV’s Kim Portrate, Foxtel’s Peter Tonagh and Seven’s Tim Worner at the first ThinkTV conference. Photo: Louie Douvis ThinkTV chairman Russel Howcroft, from Network Ten, aims to remind marketers of the power of television. Photo: Dominic Lorrimer

In the latest sign of the struggle for revenue by Australia’s television industry, a new television advertisement promoting television will start airing on Thursday.

The ad comes from industry body ThinkTV, which unites commercial networks Seven, Nine, Ten and Foxtel with television ad-buying company Multi-Channel Network in trying to convince marketers to spend money on television rather than digital sites like Facebook and Google.

The advertisement itself is an Australian version of an ad produced by British television industry body ThinkBox and features an adult remembering quotes from the ads of his youth.

“For 30 seconds that can last a lifetime, think TV,” reads the tag line.

Chief executive of ThinkTV Kim Portrate said the advertisement was aimed at advertisers, marketers and consumers to remind them of the power of television. While marketing departments liked to experiment in new channels, they should not forget to allocate some of their budget to television, she added.

“TV is a critical part if you are trying to attract a mass audience,” Ms Portrate told BusinessDay.

She said they were comfortable adopting ThinkBox’s creative concept given ThinkTV was only 20 weeks old and could quickly copy the idea to make a big difference.

“The industry is choosing to use a medium that it believes in to promote itself,” she said, adding it would also use trade press and digital strategies. 

Britain-based ThinkBox is credited with increasing the advertising spending on British television by more than 7 per cent annually. It started 11 years ago, but it has taken until 2016 for Australia’s television industry to unite.  

ThinkTV hosted its first conference on Wednesday for hundreds of marketing employees. It released research earlier this week showing every dollar invested in television commercials for general consumables and groceries generated a $1.74 return. The study looked at brands produced by Unilever, Pfizer, Lindt, Kimberly-Clark, Goodman Fielder, Sanitarium and McCain.

In comparison, online video returned 72¢ for every dollar invested, online display 41¢, print 79¢, radio 71¢ and out-of-home 62¢, according to the study by Ebiquity.

Australia’s highly competitive television sector has finally started working together because it is facing dwindling profits, according to managing director of media analyst firm Fusion Strategy Steve Allen.

“They are not so much losing revenue; it is the fact that the market keeps growing and it is all going to digital,” Mr Allen told BusinessDay.

The Australian television industry has been “outmarketed” by digital companies, but the data used by digital companies was incorrect, he explained. ThinkTV will work because its evidence will prove television advertising generates better returns. But marketing departments are often full of young people who claim they no longer watch broadcast or subscription television.

“Any marketer with a brain should rethink their position … people who say they don’t watch TV – it’s complete and utter bullshit!”

The ThinkBox website notes Britain’s advertising industry is mostly London-centric, “abysmal” at estimating the general public’s viewing habits, and presumes the rest of the country spends as much time online as they do.

Its research found people working in advertising estimate “normal people” watch over an hour of YouTube, when really they watch 16 minutes a day. Similarly, the advertising industry overestimates how much time people spend streaming video or watching on multiple platforms. 

“The [advertising] industry’s TV viewing habits and opinions differ significantly from the rest of the UK. Media folk are notoriously bad at estimating what the British public do and feel, particularly when it comes to the newer formats such as broadcaster video-on-demand and subscription video-on-demand,” ThinkBox states..

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Tim Clark in the best form of career and out to continue the roll

On fire: Tim Clark is riding in the best form of his career. Photo: bradleyphotos苏州美甲培训419论坛Wizard of Odds: Live Odds, Form and Alerts for all Racing

November was a good month for jockey Tim Clark.

He had the most rides of any jockey in Australia for the month, 95, and the most winners, 22. He had a career-best five-timer at Canterbury on the first Saturday of the month and capped it with a winning treble at Ascot including a group 1 victory in the Winterbottom Stakes last weekend.

“It was the best month I can remember since I have been riding. The winners just kept coming and so did opportunities,” Clark said. “I didn’t really ride any more meetings than usual but instead of having five or six [rides] I was having full books.

“I didn’t realise how good it was until my mum [Maureen], who keeps a book of my winners, told me that I had around 20 winners for the month.

“I wasn’t thinking about it and just letting it happen. Now I just want to keep it going.”

The month nearly ended with a fall on Wednesday when Clark somehow stayed on Gracious Grey after losing an iron coming out of the  gates. He was so unbalanced his right foot was on the left side of his saddle.

“I don’t know how I stayed on,” Clark admitted. “I thought I was gone and I was bracing to fall.”

Clark has had his eye in and proved the difference for several of his winners during November. Once again for Rosehill on Saturday, he rates his book “as good but nothing really stands out”.

“It has been like that for the past couple of weeks, I have been going to the races thinking I have chances if things have gone right,” he said. “I have horses in the right form, and a lot of them have drawn well on Saturday, which always helps.”

He has Extensible in the Festival Stakes, Iggi Pop in the ATC Cup and Bachman in the Starlight Stakes, all around the each-way mark in betting and more than capable of winning on their day.

“Extensible is a fit mare racing well that has been running good races against the mares at black-type level,” Clark said. “You look at her form and this trip looks to be around her best trip and she is well in at the weights.

“She is like a few of my rides for the day, she has drawn well, which is a help.

“I would say the same thing about Bachman. He has been kept fresh by Gerald [Ryan] and will get every opportunity from gate two.

“I rode him first-up when Kaepernick beat him on Melbourne Cup day, that was a really good effort. Kaepernick was up and going and had form around horses like Our Boy Malachi and Spieth and he was just a bit strong for us.

“I don’t think there is a Kaepernick there on Saturday.”

Clark reunites with hardened stayer Iggi Pop in the 2000-metre  ATC Cup and believes he is ready to peak.

“It took a good horse [New Tipperary] a long time to get past him last time and I think he will take improvement out of that run,” he said. “He is about to hit his peak and there are a few races for him in the next month.”

He picked up a couple of handy rides from Tony Gollan in Dee Nine Elle and Salmanazar as well as two-year-old Pymble, which debuts in the opener.

“I rode [Pymble] in his first trial and he impressed me and then Kerrin [McEvoy] rode him in the next one because they were looking to run him last week when I wasn’t going to be here,” Clark said.

“Fortunately they waited until Saturday and I got back on him and he is a real two-year-old and has found a skinny race.”

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The Wallabies’ plan should be simple this weekend: get George Ford

If the Wallabies don’t tell Lopeti Timani his one job is to run over England No.10 George Ford they have lost sight of what works against England, particularly at Twickenham.

Forget Eddie Jones’ comments about the Wallabies’ scrum, it’s a sideshow: his own pack spent a good five minutes at the end the first half against Argentina last weekend having their spines rearranged by the Pumas – the same Argentine scrum that failed to make much of an impression in the Rugby Championship.

How Mario Ledesma’s countrymen were not awarded a penalty try is beyond comprehension – particularly after England prop Dan Cole was sinbinned for collapsing under pressure under his own sticks. This should not be a set piece that dominates the Wallabies, even though I think the Wallabies themselves have not kicked on since the World Cup – which in itself is a little surprising.

In Ford’s case, he is a nice little player but defensively the weakest starting No.10 in any side of the world’s top nations.

Size-wise he is similar to Aaron Cruden, but nowhere near as robust or technically proficient and tends to get caught upright. Bernard Foley is stockier, stronger, and more capable.

Hitting Ford early, hard, and then often is the way to get at England. This is the language England understands, and you’ve got to give it to them in their own backyard.

What would Eddie Jones do if he were coaching against England? He’d target Ford, big time.

South Africa have done very little right this year but they did something quite clever against England at the start of last month.

From attacking lineout ball hooker Adrian Strauss went long, very long, to hard-charging No.12 Damian de Allende who just ploughed straight over the top of Ford, getting the Springboks well behind the England defensive line.

That play comes with some risk – it depends on a high skill level from the hooker – but there are of course many variations the Wallabies can use.

In fact, they love using a play that Stephen Larkham brought from the Brumbies, where David Pocock peels off early from the back of a false lineout drive and feeds Tevita Kuridrani running the de Allende line.

But what I’d like to see is the Wallabies shorten up the lineout and have Timani as a midfield carrier to really rattle Ford’s cage. Alternatively, there is an opportunity to target him with a straightforward carry off the back of the scrum.

Let’s not be PC in this of all weeks – physical intimidation is still a factor in the game, and if it can be used to not only bend the England line but put Ford off his attacking play, then all the better.

I will say this about Ford though: it is to England’s eternal credit – and speaks to the player’s character – that they are not hiding him out of the line.

Jones asks Ford to front defensively, despite his vulnerability, and it’s one of the reasons Ford is easily his most fascinating selection.

In one sense Jones has been spared from making a really tough call between Owen Farrell and Ford at No.10 by Manu Tuilagi’s continued unavailability, but even so he does have other options at No.12 that would allow Farrell to move in one.

That Jones keeps Ford at No.10 is a significant show of faith, although when I see England play, they look more like Farrell’s team or even Ben Youngs’ side, because the Leicester halfback has become very influential.

However, Jones is clearly no mug and has identified Ford as a key cog in how he wants his side to play the game. And that’s why the Wallabies must go after him.

I actually like this England team. They are fit, they work hard to get good shape in attack and defence, and fullback Mike Brown plays with pure passion. But opponents, Ireland and Jonathan Sexton aside, have largely been poor at making sure Ford has a physically difficult afternoon.

Over to you, Mr Timani.

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Irukandji sting on Great Barrier Reef prompts warning

Irukandji jellyfish have been blamed for a cluster of stings on Fraser Island. Ayllie White was stung by an Irukandji jellyfish while swimming at Fitzroy Island in the Great Barrier Reef. Photo: Jo Ward

It started as a tingling sensation on her neck but within minutes, Ayllie White’s legs were heavy and she was terrified she might not make it to shore.

She did not know it, but the 39-year-old had been stung by an Irukandji jellyfish, one of the most venomous creatures in the world.

The sting and resulting Irukandji syndrome would cut her heart function to 25 per cent and end her Great Barrier Reef holiday with two nights in intensive care.

At first, Mrs White thought sea mites could have been to blame for the pains she felt while snorkelling with husband Jo Ward on the Great Barrier Reef on Friday.

“As we were swimming around White Rock (on Fitzroy Island), I felt quite an intense tingling sensation on my neck,” she said.

“… Then about five minutes later I just had a searing pain across my neck that was much more localised then the tingling had been.”

The communications consultant, now living in Mount Martha on Victoria’s Mornington Peninsula, turned to tell her husband she was going to make the 50-metre swim to shore.

But the former Cairns Hospital media manager hadn’t gone far when she started to seriously worry she might not make it.

“I started to swim in and at that point my limbs became really heavy,” she said.

“I started to struggle to breathe and my chest felt very tight and about halfway in I knew I was in some trouble.”

But she did make it to shore, where dive shop workers well-versed in treating stings, though rarely this serious, poured vinegar on her neck and put her on oxygen.

A chopper arrived to airlift Mrs White to the hospital at which she used to work, where she was treated by world leading stinger specialists and convinced to front the media to draw attention to the dangers.

A Cairns Hospital spokeswoman said the facility usually treated about 15 to 20 marine stings a year with one or two as serious as Mrs White’s encounter.

Mrs White said diving the reef was a “magical”, often once-in-a-lifetime experience tourists should not miss out on but wanted people to be aware of the dangers.

Mrs White was wearing a full-body stinger suit but not the optional hood that would have protected her neck.

After her terrifying experience, she said she would never go in the water in stinger season without a suit and would consider upgrading to the hood.

“I think there’s a bit of a misconception up here that you can’t get stung out at the reef or out at Fitzroy Island because it’s away from the mainland,” she said.

“And also people would say it’s quite early in the stinger season and also that you need the heavy rain to wash the stingers from the rivers and creeks, where they live and they haven’t had a heavy rain up here.

“My message is, the advice would be to protect yourself from November to May… but also just be aware of the environment that you’re getting into and understand the symptoms and designs of when you’ve been stung.”

The Irukandji jellyfish is small and often difficult to see. Stings can be lethal but there have been only a handful of recorded deaths.

The initial sting is often not felt but can quickly develop into irukandji syndrome, bringing crippling pain over minutes or hours.

Queensland Health recommends immediate hospitalisation if suffering the symptoms, such as restlessness, sweating, nausea, vomiting and severe pain affecting the limbs, back, abdomen or chest. Australian Resuscitation Council advice for dealing with stingersCall for help (call for an ambulance immediately on 000 if the patient is extremely unwell).Check for level of consciousness and assess airway, breathing, circulation, and resuscitate if required – early resuscitation after major stings from Chironex box jellies has saved lives in the past few years.Douse the sting site liberally with vinegar to neutralise the stinging cells – unless the sting is from a blue bottle, in which case wash off with water. Pick off any tentacles.Seek medical aid as soon as possible. Call for an ambulance if this has not already occurred, if there is persistent pain or any ongoing or worsening symptoms.

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